How win trial by power of courtroom reputation?

99% of all cases never go to trial.

The average casefile probably has a better chance of being struck by lightning than it does of actually going to trial.

So, knowing those statistics, why in the world would I prepare each and every case like it's going to be a trial?

The answer is simple: Because if I don't prepare each case like it's potentially going to be a trial, I'm going to get caught with my pants down and sabotage my client's chances of a successful resolution.

Sure, most cases don't go to trial, but by preparing as if they might, you ensure that you get the best possible resolution for your client.

And not just this client, either.

Once you get the reputation of being completely prepared and ready for trial, all of your future clients benefit, too.

By always preparing as if you're going to trial, you'll build your reputation as word travels around the courthouse that you know what you're doing, that you know how to make the most out of whatever evidence you're dealt, and that, when push comes to shove, you're not afraid to stand before a jury and take a verdict

Once you develop that type of reputation, it moves the needle in pre-trial negotiations and your clients get better deals, because opponents will know that you can get the most out of the evidence if the case goes to trial.

This week, ask yourself three questions:

1. What type of reputation do I have in the courthouse?

2. What would I like my reputation to be?

3. What do I need to change to achieve that?

Those are three BIG questions. Don't gloss over them. Invest some time thinking about them this weekend, and then get to work on Monday setting a new standard for how you'd like to be perceived.

Your clients will thank you!

Best wishes for courtroom success,

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