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Thursday 6 September 2012

Meaning of digital shadow

A digital shadow is a trail of visibility that can be found within the Internet and other digital records. The term usually applies to an individual person, but can also refer to a business, organization, corporation or object. It is often confused with Internet footprint; although very similar, the distinction lies in the fact that no intention or interaction is required to create a digital shadow.
The term is generally taken to refer to how easy it is to find a person using popular search engines such as Google or AOL. One with a larger digital shadow may be found more easily, although there is currently no quantitative measurement for the size of a particular person's shadow.

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